收购蓝瓶，最直接的意图是建立品牌分层。瑞幸主品牌将继续坚守8-20元的大众市场，应对库迪等玩家的价格冲击。而定位高端、客单价在40元以上的蓝瓶咖啡，则将成为集团的“品牌高地”，承接消费升级需求，并重塑瑞幸体系的品牌形象，这相当于为瑞幸主品牌建立了一道“防火墙”。
COMMAND mode: automate, fix, macros.
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“In the past hundred years it declined 70 percent, and we don’t have evidence that decline is stopping,” said Jessica Allen, lead mycologist with NatureServe, a Virginia-based nonprofit concerned with biodiversity protection. “The Pacific Northwest is the last stronghold.”
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